Honoring Every Pet's Unique Journey

At Tender Tails, we believe pets are family — and every wag, woof, and whisker deserves to be remembered with love.

Tender Tails was born from the heart of Wags Bakery, our boutique pet bakery and grooming shop in Urbana, Ohio. Known for fresh-baked dog treats and compassionate care, Wags has always celebrated pets at every stage of life. But as we grew alongside our customers, we felt the pull to create something deeper — a space to honor the pets who’ve left lasting paw prints on our hearts.

That’s how Tender Tails began: as a tribute to the joy, comfort, and unconditional love our companions bring us. Whether you’re honoring a beloved pet’s memory or celebrating the life of a four-legged friend still by your side, Tender Tails offers keepsake services and thoughtful memorial options created with compassion and care.

From custom tribute pages and memorial products to cherish your pets to community-driven donation programs that give used pet supplies a second life, Tender Tails is here to help you carry your love forward — while helping another pet in need.

We understand how deep the bond with a pet can be — because we live it too.
Tender Tails operates as a charitable project of Wags Bakery, reflecting our commitment to honor the bond between pets and their people — even after they’re gone.